Local Search Engine Optimisation in Stockport – Part 1
Local area Seo optimisation?Is there such a thing and can it benefit businesses? – This is the 1st in a series of articles concerning Search engine ranking in Stockport .
Having worked closely with small and mid-sized ventures over the last few years, it is relatively clear that there is a lot of confusion concerning what SEO (search engine optimisation) is and how to implement it. Most importantly, what is considered Local Search Engine Optimization and is there such a thing? My focus on this blog is to help you understand SEO how and how to implement a local search strategy.
Local Search Engine Optimization Local Search Engine Optimization is simply about marketing your website or blog to get it in front of your likely customer base. Those who are physically situated near you. With well over 90% of men and women in the UK using Google it is essential for businesses to know that the more entries and opportunities you have to appear on an area search on Google the better. Diversity is key!
To give an example, search for a ‘plumber in Stockport’ and you’ll locate a mixture of Sponsored Listings at the top and right-hand side, Google Places listings in the middle in addition to an array of organic results with direct links to businesses and local directory sites. Some of those directory sites are going to be specific for the keyword/service being sought out. Images and video will be included in the new universal search results in prominent positions. But exactly what do you focus on?
How to tackle Local SEO in Stockport and appear in local listings on Google?
Often businesses approach this increasingly complex situation employing a one dimensional view confusing SEO with PPC (pay-per-click), and that is paid prominence on the search engines. Often, the simplest way to ensure a presence at the top is from a monthly AdWords programme. This can be great but you can also find alternative options to consider with greater and longer lasting rewards which work alongside AdWords. If executed properly, these could help provide more chances to appear across search engines like Yahoo in a more diverse variety of keywords.
I’ll focus on local directories in today’s post. There are a variety of local directories nowadays; some free and those that can charge a fee to become listed. The very fact that any local directory has ended up on the front page is a strong signal that Google rates these well.
During the recent Google Panda update some directories were cancelled off the Google register while many were left unaffected. My advice for any business that is looking into an affordable web method is to approach and list themselves on as many of such sites as you can, and to provide the maximum amount of content as is possible including images, video and service related content. The main advantage of this is that helps towards your inbound link count. If the websites that you’re appearing on are high authority sites this is often beneficial and count as strong votes for investigation to notice your website or blog. In reality, the complete objective is always to push more visitors to your ‘shop window’ – your online site.
Also be aware that these directory sites are generally located in the Sponsored Ads sections on Google. These sites are going to have refinement tools and hopefully better listings that are sought after by some users. So why not get listed? Deciding on a far more diverse strategy should bring greater and longer lasting rewards. If there is an possibility to provide Google with increased information about your organization, don’t miss it.