Can Website Reviews Improve A Companies Website SEO?
Just wanted to talk about wether reviews of your service can provide more business and also to look at how building a good reputation on the internet will help with the Search engine optimization of local companies.
The internet has completely changed the way we search for our products/services. Today consumers search for online assessments, social media based evaluations, online video clips and extensive product details when they want to make a purchase.
As an example, nowadays people don’t reserve a hotel until they’ve examined at least a couple of months worth of opinions on Tripadvisor. The information is readily available and these real comments will help them make their decision. In the past, this kind of method had been restricted to searching for hotels, restuarants and so on. But what we are now seeing is that this information is available across nearly all types of business such as local plasterers or skip hire providers. The ‘Amazon type’ experience is now the norm for anybody trying to make any purchase on the internet, especially when trying to find a local trades person.
So what should you do as a local business?
Make an effort to to be listed on as many review based sites as possible – here are a few to help you get started.
Google Places – www.google.com/places
Qype – www.qype.co.uk/
Freeindex – www.freeindex.co.uk
Bear in mind – you will have to make listings in the first place to be able to allow access for customers to give reviews, but not only will this help with your inbound link count for Search engine optimisation it will also provide you with additional presence. We will look at some of these sites in depth over time
As a local business, the aim is to encourage clients to leave authentic reviews. Use this platform as a way to tune into how customers feel about your business whether it be positive or negative.
Where the feedback is negative, reply to it directly on your site and also internally within the company. Handle your online standing very carefully, making sure you are perceived in the best possible light to prospective customers. In some cases ‘turning around’ the customers who leave negative reviews can provide more beneficial exposure for your business than if the negative review hadnt appeared in the first place – it all depends on how well its handled.
Reviews should be actively encouraged – for example why not add a link to some of these review sites on your own website : Leave us a review on…. This shows confidence in your product/service and will ensure you gain more free of charge positive exposure.
In summary – reviews make a difference… – you need to get involved and your company needs to make them count.
SEO in Manchester